Icing on the Cake. I was first introduced to it at a former company when my group ordered a banana cake from there for one of my coworkers for his birthday. Something came up where we couldn't have the cake on the day we picked it up so it went into the fridge and we had to celebrate the following day. What stuck in my memory was, even after an extra day in the refrigerator, the slice of banana cake I had was delicious. Moist, flavorful and with an awesome fluffy texture. Usually I don't even like refrigerating cakes because that dries them out. But the banana cake from Icing on the Cake not only survived the overnight chilling but it was probably better on its second day than many bakery cakes I've had on their first day.
|Inside Icing on the Cake|
There are several things I love about Icing on the Cake. First, they are a small business started by Lynn Magnoli that has become successful and grown because they put out quality products. They didn't grow and flourish because of fancy marketing or glitzy outreaches. They grew because they tasted good. There's a "homemade goodness" to their baked goods that I haven't experienced in any other bakery I've tried. By that I mean almost everything I've tried is something a good baker can make in his or her own kitchen (their banana cake being my personal exception!). And the reason I like that is because it's not decorated super fancy but it's quality made with fresh ingredients. Which is what any baker strives to do and why people make their own homemade baked goods. Icing on the Cake has managed to capture that homey taste and I always associate that homemade goodness with their products.
Second and on a more practical note, I like them because, in addition to whole cakes, you can buy individual-sized portions of everything. Not just cupcakes or big, thick cookies but also brownies, bar cookies and cake slices. You can imagine how important that is when I want a slice of banana cake but not a whole cake...because I would probably eat the whole thing and end up feeling sick afterwards. To contribute to the homey-ness factor, the individual cakes and bar cookies are wrapped in plastic wrap similar to how I wrap up baked goods and give them away in goodie bags. No fancy packaging - just simply showcased, delicious products.
The third reason I'm such a fan is they have a wonderful variety of baked goods to offer. Since they're a bit far for me to drive just for a piece of banana cake, I make a point of buying a couple of other things to try each time I go, just to taste test, of course. Their cakes are my favorite and I can personally recommend the lemon, the German chocolate cake and the marble cake. Probably the only thing I haven't liked - and it's more of a personal preference than anything wrong with the cake itself - is their carrot cake. As I've blogged before regarding my favorite carrot cake recipe, I like my carrot cakes to just have carrots in it, not all the other extras like nuts, pineapple and raisins. Icing on the Cake's Super Chunky Carrot Cake lives up to its name in that it has so much other "stuff" in it, it actually crumbles (although the cake is moist) as there's barely enough cake to hold all the raisins, nuts, etc together. But that's just one cake out of dozens of baked goods that are surefire winners so I can't complain.
|The banana cake of my obsession|
and have) but still, it was good. Sometimes you don't want to go to the trouble of whipping up a batch of cookies and you just want one, perfectly yummy cookie. Icing on the Cake is there for you.
Disclaimer: I am not affiliated with any of the bakeries I've blogged about or will blog about in the future. These are my own honest observations. :)