Crave Cookies Review #1 - The Biscadoodle, The Carmelita and the Milk Chocolate Chip

Crave Cookies Review #1 - visited opening day October 12, 2024

Move over, Crumbl, there's a new cookie shop in town. Actually, there are two new cookie shops as one is an additional Crumbl franchise in South Reno. But the brand new, not-a-Crumbl one is called Crave Cookies. I'd never heard of them before and wouldn't have known about them at all if I hadn't been scrolling Instagram and their ad popped up about their grand opening in midtown (Reno) and that they were giving away free chocolate chip cookies on opening day. Hmm, you don't say?

I would've gone even without the incentive of a free cookie as I like to try new cookie places and bakeries. So this incorporated nicely with my Saturday morning errands.

When I got there, the place was festooned in balloons, there were two guys outside under a balloon arch welcoming customers and the tiny place was bustling and packed inside. Bustling from the workers in the kitchen behind the counters and packed with people lined up to order their cookies. 

The line didn't move very fast but that was okay as it gave me a chance to peruse the menu. Similar to Crumbl, it appears Crave Cookies drops new flavors every week. The milk chocolate chip is a weekly staple but you can get the semisweet version on Thursdays. New flavors drop on Fridays. And the flavors are definitely these-are-not-your-grandmas-Tollhouse-cookies kind of vibe, ya know?

I mean look at them above and below. For posterity, here are the descriptions of this week's cookies from Crave's website:

The Biscadoodle: snickerdoodle dough, sprinkled with cinnamon and sugar, slathered with Biscoff cookie butter and topped with crushed Biscoff cookies

Pumpkin S'Moreo: a warm, spiced pumpkin dough meets chunky Oreos with a marshmallow toasted just enough to remind you of those perfect s'mores nights - without the whole getting-smoke-in-your-eyes part.

Brookies 'n Cream: our signature brookie dough is packed with Oreo chunks and white chocolate chips. Stuffed with a Hershey's cookies and cream bar, and finished off with a white chocolate drizzle and crushed Oreos

Butterfinger Cheesecake: our signature sugar cookie base sugar cookie topped with our New York cheesecake spread. Covered in a generous amount of crushed Butterfinger, and finished with our signature drizzle of both melted peanut butter and milk chocolate

The Carmelita (October monthly craving): Oatmeal cookie? Good. Caramel? Good.  Together? Amazing. That's our oatmeal dough with semisweet chunks, caramel bits and a Ghirardelli caramel drizzle.

Milk Chocolate Chip (always available): signature dough bursting with Guittard milk chocolate chips. So iconic, other cookies want its autograph (semisweet available every Thursday).

Fortunately I don't like s'mores (marshmallows are no bueno for my taste buds) or cheesecake so it was easy to pass on the Pumpkin S'moreo and the Butterfinger Cheesecake (I don't like Butterfingers either). I did waver on the Brookies & Cream but I already knew I wanted the Biscadoodle and I wouldn't say no to the Carmelita. Plus I was already getting the free milk chocolate chip cookie and I decided 3 cookies was enough for my waistline.

The cookies are $4.49 each so similar to Crumbl's pricing. They're also about the same size and also come in individual boxes if you don't get a multi-pack. In fact, everything feels Crumbl-esque except the flavors seem more creative. I also liked that the cookies I got weren't buried under a mountain of frosting. You know my feelings about frosting.

Milk Chocolate Chip

So let's start with the milk chocolate chip. Again, Crumbl-esque vibes. It's served warm but by the time I got to it, it was room temp. I warmed it up very slightly just to soften up the chips but texture-wise I would've preferred it room temperature. At room temp, it has the kind of texture I love, moist and almost fudgy. When warm, it comes across more as warm cookie dough. Which is not my thing.

It was good, although admittedly, I have a low bar for thick milk chocolate chip cookies. I will admit, in a blind taste test, I'm not sure I could tell it apart from Crumbl's but I like Crumbl's milk chocolate chip cookie so that's not a bad thing. The only suggestion I would make for this to be better is to add more milk chocolate chips. Mine were a bit skimpy and not actually "bursting" with chips as their description says. And that's saying a lot since I don't usually like a ton of chocolate chips in my cookies. But a few more here wouldn't hurt.

The Biscadoodle

Let's talk about the Biscadoodle. To sum up? OMG. OMG. OMG. This cookie is AMAZING. It's essentially a snickerdoodle glazed with melted cookie butter and crisp bits of Biscoff cookies sprinkled on top. OMG. 

This cookie right here was worth the trip to get to midtown, park a couple blocks away (tiny, tiny parking lot where Crave is located) and wait in line. It was also worth the extra workout I had to do to enjoy a quarter of the cookie before I tucked the rest away in my freezer for later. 

The cookie texture was perfection. I ate it at room temperature and it was just right. The melted cookie butter on top complemented the cookie perfectly and the Biscoff cookie bits added a nice crunch. This one's a winner.

The Carmelita

I didn't have room to try the Carmelita on the day I got it but I broke it into pieces and took a couple of the pieces with me the next day when I was volunteering at an event. My volunteer shift and the event ran from 9:30 am - 2 pm so I'm glad I had the cookie to tide me over.

Not to mention, it was also quite good. The oatmeal gives it some heft and the caramel bits weren't hard now that the cookie was no longer warm. They were nicely chewy. The chocolate chips were semisweet, probably to offset the sweetness from the caramel and they worked. Not sure I'd get it again given it seems Crave would have more intriguing flavors every week but I'm glad I tried it and I did enjoy it.

In summary, I think Crave is my new serious competitor to Crumbl. At least for now. It's brand new (to me) and it looks like there'll be an amazing line up of flavors to try. It's open every day so, unlike Crumbl, if I want a cookie on a Sunday, I can go get one. I think it's smart of them to drop new flavors every Friday since it primes people to go on the weekend. That's more convenient for me since their location is farther from me and with parking being at a premium, it's better (again for me, me, me) to get there on a weekend. Plus they're not going head to head with Crumbl on the timing of their new offerings. I'm looking forward to seeing what other new flavors will be available.